For $399, this is a really nice TV. It's not as bright as some of the TVs at the $1k pricepoint. The audio is fine for a basic experience, and stays clear even when it gets pretty loud. The remote control is clean and easy to use with minimal extra features (apart from that odd Sony placement). I really like that you have to
press a button for the Alexa usage rather than having it be always-on and listening in the room. Alexa
BUY NOWcontinues to be best in class for voice recognition and show search across multiple apps (e.g., finding a show in Netflix).
The only awkward thing is that the setup process is not what you might be used to from a FireTV or other Amazon product - it doesn't come preconfigured with your Amazon account and you need to log in and choose what apps to install. There are also a bunch of questions I didn't really understand (e.g., Full vs. Limited experience?). Netflix and other apps continue to have a tedious setup process of entering passwords manually for each application, even if you have other devices with Netflix or even other FireTV and Alexa devices in the house.
The defaults are pretty good, with allowing Alexa to control the TV's power off by default, though sharing personal information with advertisers for a "more customized experience" is unfortunately on by default.
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